All work

Case study

Ritam

Organic honey & beekeeping

Ritam brand imagery — a beekeeper lifting a honeycomb frame at golden hour, with the Ritam mark alongside.
Client
Ritam
Sector
Organic honey & beekeeping
Disciplines
Brand Identity · Packaging & Collateral
Status
Ongoing

Ritam is a new organic honey and beekeeping company. Rhubarb built its identity from a hand-drawn logo style and symbol system, and continues to work across the range it needs to reach a shelf — packaging, print collateral, digital assets and the website.

01The context

A new company, and everything it needed to be one.

Ritam came to the collective as a new organic honey and beekeeping company — a name and a trade, without the system that turns either into a brand a shopper recognises on a shelf.

A hand-drawn logo style and symbol system, and ongoing work across packaging, print collateral, digital assets and the website.

02The approach

Visual direction

The visual direction includes earthy tones, humane imagery, slightly irregular patterns, and a warm palette to reflect the vibrant world of beekeeping.

Rhubarb Collective, case-study deck, page 17

Memorable for the seasons.

From the deck's own account of the work

03The work

Ritam packaging range — honey jar, kraft cartons, swing tags and stationery, with the brand colour palette.

The range

A honey jar, kraft cartons, swing tags and stationery, carrying the hand-drawn mark and the palette across every surface the product is met on.

Where it stands

We are in the process of helping Ritam with their packaging, print collaterals, digital assets, and all kinds of artworks to make this new company truly memorable for the seasons.

The work is ongoing.