01
Branding Identity
Research & Design
Creative agency. Simplified.
We are aforward-thinking,no-nonsensecreative studio.
built to turn enduring ideas into memorable experiences.
01Who we are
Built to turn enduringideas into memorableexperiences.
- Bold, not brash
- Warmly irreverent
- Relentlessly curious
- Boldly modern, firmly rooted
Born from a shared obsession for innovation, we fuse cutting-edge creativity with strategic rigor to help brands thrive in a cluttered, noisy world. We’re not just designers, strategists, or storytellers—we’re crafters of connection.
Selected work
Featured
The branches
02
Brand Communication
Campaigns & PR
03
Social Media
Strategy & Management
04
Website Development
Development & SEO
05
Creative Photography
& Video Production
06
Consulting
& Brand Audits
04The collective
The Heart of Rhubarb Collective
Experts—if you will
Every team needs a strong core, a solid foundation. This is us. Friends first, with decades behind us, workmates later, again with almost a decade of industry experience, and sometimes, when the going gets chaotic, we also become the directors of chaos.
Jasleen Kaur
Marketing Director / Chaos Coordinator
The One Who Makes It Travel
Jasleen brings 8+ years of experience in marketing across BFSI, hospitality, consumer brands, and startups. Having worked across the AU Pacific region, she has led projects with cross-cultural teams and diverse stakeholders. Known for her clarity-first thinking, she questions assumptions, cuts through noise, and turns complex ideas into simple, audience-driven marketing that delivers results.
Mukul
Creative Director / Sense Maker
The One Who Makes It Better
Mukul comes with 7+ years of experience as a 21st century Creative, working on projects across diverse categories and contexts, from global development organisations like UNICEF and WWF to FMCG giants such as Nestlé, Perfetti, Dabur, and Hindustan Unilever. Mukul has a knack for turning vague briefs into sharp ideas. He moves between the global and the local with equal ease.
Kunal Kumar
Executive Director / Professional Multitasker
The One Who Makes It Look Right
Kunal comes with 7+ years as an art director working across spaces as diverse as Theatre, Tech Development, Restaurants, FMCG, International Relations & Communication, NGOs, and others. He feels most at home in the precise intersection of Business & Aesthetics, and believes that good design should feel inevitable, not loud.
Nitika
Role to be confirmed
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Shivani
Role to be confirmed
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Anshul
Role to be confirmed
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Vipin
Role to be confirmed
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Atul
Role to be confirmed
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05The proof
Our Experience
Brands that trust us for our “no-fluff” attitude
We have worked with both global brands that have a lot at stake, and hyperlocal brands that are open to experimenting, and we love shifting between the two modes. Brands trust us because we deliver real results minus the fluff. The following brands show the range and mettle of our collective’s professional experience.
Italian Embassy Cultural Centre
Italian Embassy India Cultural Centre
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Complete website redesign, creative direction and visual assets, and a full revamp of the Membership & Language Student portal.
4 – 5 months · 4 website modules, 9 portal development modules
Himalayan Sitar Gurukul
Pandit Abhishek Adhikary & Dr Murchana Adhikary Barthakur
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A collaboration with Hindustani classical sitar artistes, educators, composers and researchers — on their portfolio website, their branding, and the creative brainstorming that became the Gurukul itself.
Ongoing marketing partnership
DietXP
Science-backed nutrition
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A collaboration with a digital-first health and wellness brand built by local nutritionists and engineers: brand identity, a social media ecosystem, and the landing page experience.
Cakes by Kismat
Bakery based in Sydney, Australia
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A logo revamp with a fresh colour palette, and a design and typography system to carry it.
Ritam
Organic honey & beekeeping
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A hand-drawn logo style and symbol system, and ongoing work across packaging, print collateral, digital assets and the website.
06Journal & Culture
Journal & Culture
Stories, Insights, and Musings
This is the space where our interval discussions find a platform. From origin stories, philosophical musings, to uncomfortable political stances and real-world insights, this is where the organic mess of our minds find some semblance of coherence.
Note: not SEO-friendly blogs, enter if you’re comfortable exploring non-linear narratives and curveballs disguised as insights.
Stories, Insights, and Musings
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The space is being built to carry
- Journal
- Music
- Literature
- Short documentaries
- Concept art
- Creative experiments
- Cultural projects
- Editorial content